solo ads can be highly profitable and dead easy to do if
you're promoting any affiliate product. It doesn't require as
much analytical knowledge as pay-per-click or SEO, but you still
have to apply the proper methods to generate a lucrative ROI
from ezine solo ads.
does it work? You simply pay a newsletter publisher to send
your ezine solo ad to their mailing list.
price depends on factors such as the number of subscribers,
the quality of the leads (customer lists are much more responsive
than normal subscribers), or the popularity of the ezine. Your
ad is exclusive, and doesn't contain other advertising or messages
unless you permit it.
are some great tips to maximize the profitability of ezine
The subject line is the most important part. They won't read
the rest of your solo ad if the subject line is not interesting
enough to grab their attention and entice them to read further.
Write the most hypnotic and benefit-laden words in all caps,
but don't overdo it. This will allow the reader to take more
notice of the words in all caps. For example, you could say,
"This BLOWOUT offer will end after 48 hours, so GRAB IT
NOW if you want to take advantage of one of the best deals ever."
If they're only skimming, they will at least see, "BLOWOUT…GRAB
Create a sense of urgency and scarcity. An example would be
telling the readers that the offer is limited to the first 10
(or whatever number you decide) customers only, or up to a certain
date or time.
Format the ad up to 60 characters only for a more convenient
reading experience. You may use a free service like formatit.com.
Follow the short paragraph rule. Short paragraphs make it easier
for the eyes of the reader and are easier to understand. Paragraph
should be a maximum of 4 lines only.
Add the most convincing testimonials if they can add "power"
to the solo ad.
Make your ezine solo ad short in scope, if possible.
The longer the ad, the more prone it is to be caught by the
email filters. Treat the solo ad as a teaser that directs the
reader to visit the sales letter. However, a long solo ad is
not a bad idea if it's necessary, as long as you pass it through
a dependable spam filter.
Put a "PS" or two that contains the biggest benefit
or strongest call to action.
Make sure the solo ad passes through a reliable spam filter.
If the person sending the solo ad has a sophisticated autoresponder
your ezine solo ad can be checked for any spam-triggering
words before being broadcasted.
Advertise only in ezines or newsletters that are identical to
the topic of the affiliate product you're promoting. Here are
recommended sources where you can place your ezine solo ads
or negotiate with ezine publishers:
Please feel free to publish this article, free of charge,
as long as the bylines are included. A courtesy copy of
your publication would be appreciated - send to firstname.lastname@example.org
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